RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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It's Half-time, America
Background Information
This is the Chrysler ad from the Super Bowl XLVI halftime show, which featured Clint Eastwood describing how the uncertainty created by the negative economic climate drew parallels with the game of football. The ad was titled "halftime in America."
Technique Used
Activate Emotion
This is propaganda because
The commercial creates a patriotic narrative for Chrysler through its linkage with Detroit, identified as the "motor city" of America. This can be considered dangerous because it manipulates the fear created by economic uncertainty for profit.
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