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Juul Launch Party
Background Information
This is an ad for people to come to Pax's launch party in NYC. It depicts younger kids/adults smiling throughout the ad.
Technique Used
Activate Emotion
This is propaganda because
Smoking is something that has been redirected away from society but especially kids. In this ad, a new form of smoking disregards that and uses younger people to promote their new invention as something cool and healthy.
Source
https://www.forbes.com/sites/kathleenchaykowski/2018/11/16/the-disturbing-focus-of-juuls-early-marketing-campaigns/?sh=6b0fcbef14f9
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