Let’s go Brandon in Sinclair News

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BENEFICIAL HARMFUL

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Let’s Go Brandon

Background Information
Seen on my local TV news, this story is about a store opening to sell “Lets Go Brandon” merchandise. This is a phrase that is associated with conservative code for “Fuck Joe Biden.”
Technique Used
Respond to Audience Needs
This is propaganda because
The local TV news did not have to treat this as news— but they did. The TV network is WJAR, and they are owned by Sinclair Broadcast Group. They are known for ideological coverage of news and for forcing local anchors to read prepared scripts.

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