RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Liberty Mutual
Background Information
A Twitter gif makes an insurance company seem funny and a little bit goofy.
Technique Used
Simplify Ideas
This is propaganda because
They're creating a brand that is trying to complete with the Geico lizard. Apparently, making an insurance company seem funny and playful is a good way to get customers.
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