Littering is dumB ad

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Littering is dumB

Background Information
This ad is raising awareness of littering behavior by connecting it to a person's personal identity. The message is that if you ever throw trash on the ground, you're a "litterer" and that's not a good thing to be.
Technique Used
Respond to Audience Needs
This is propaganda because
Created by the city of Toronto, this magazine ad aims to link littering to personal identity.

Comments

  1. user-avatar
    cook
    Mon, 10/25/2021 - 17:05
    cook
    It's pretty snarky. Makes the viewers feel like they're in on the joke.

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