Demon. Sperm



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Madonna Disinformation

Background Information
The pop singer Madonna posted the video of Dr. Stella Immanuel, the physician who falsely stated that hydroxychloroquine is a cure for Covid-19 and that masks don’t help to reduce transmission. In her caption, Madonna says the so-called “Demon Sperm” Doctor is her hero.
Technique Used
Respond to Audience Needs
This is propaganda because
It's appealing to people who admire Madonna or those who want to believe that masks are useless. When celebrities share propaganda, their actions can have a significant influence on public opinion.


  1. user-avatar
    Thu, 10/01/2020 - 18:16
    Propaganda shared by authorities and celebrities is always impactful, but I think in this case, disinformation shared by Madonna is particularly dangerous. Madonna has an extreme level of name recognition in our society, even amongst people who don't know much about her and therefore don't have a solid impression. Name recognition without background knowledge typically gains someone trustworthiness, which in this case, can paint her as a reliable figure to speak on covid. She plays on people's desire for a vaccine and their fear and mistrust of authority figures. This may have reinforced the beliefs of those who already felt this way, and possibly swayed the opinions of people who weren't sure what to think, towards misinformation.

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