RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Making Sound Sexy
Background Information
This is a retail add to sell headphones by A1, it appeared in several tech magazines.
Technique Used
Activate Emotion
This is propaganda because
This ad employees the technique of emotion by sexualizing the ad, for instance the earbuds are shaped like breast and the copy is aligned to look like a bikini bottom. Its use of imagery objectifies the body of a women and therefore it is harmful.
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