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Meta’s American Edge
Background Information
This ad aired during the Rachel Maddow Show on MSNBC. The American Edge Project is a lobbying organization that works to promote the legislative needs of the technology industry. It has been characterized as a front group for Meta and a dark money group. Its primary activities include advertising and paid op-ed campaigns, both of which have been called misleading.
Technique Used
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This is propaganda because
This group is representing and advocating for Facebook’s political interests without naming the company’s involvement in the campaign. FB donated $38 million to this group between late 2020 and early 2021. According to technology industry watchdog group Tech Transparency Project, Facebook was possibly the group's "sole funder".
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