RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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"Mi vjerujemo!"
Background Information
This campaign was created by A1 Croatia during the 2026 FIFA World Cup. The advertisement focused on the Croatian national football team and encouraged people to support and believe in the team’s success. A1 offered customers a full refund for all devices purchased until a specific date if Croatia won the World Cup. The campaign was promoted through television, social media, and online news portals.
Technique Used
Respond to Audience Needs
This is propaganda because
This campaign connects with values that are very important to Croatian people, such as national pride, unity, togetherness, and support for the national football team. The advertisement uses the excitement and emotional atmosphere surrounding the World Cup to create a stronger emotional connection with the audience. By offering customers a refund if Croatia wins, the company increases engagement and encourages people to feel personally involved in the success of the team. The campaign creates positive emotions and a shared national experience, which strengthens people’s connection to the brand.
Source
YouTube
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