RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Mitr Phol Group (Thailand)
Background Information
The Mitr Phol Group is the biggest sugar and bio-energy producer in Asia. They created this commercial to promote human dignity. In the commercial, a man named Khun Sakorn is notably effeminate. He wears makeup and a hairbow, and he has what many consider feminine mannerisms. Regardless, Mitr Phol Group agrees to hire him. He is first turned away and scorned by the villagers he tries to help, but he doesn't stop. He continues to be a good person and eventually wins them over. At the beginning of this video it is revealed that the commercial is based on a true story.
Technique Used
Activate Emotion
This is propaganda because
I consider this beneficial propaganda for two reasons. First, the products of the company are not outright harmful. They are trying to produce renewable energy and they harvest sugar. The second reason is that they are promoting inclusivity regardless of how people act, dress, or identify. Their goals are for a cleaner and more inclusive future with a heartwarming and cinematic commercial.
Source
Youtube
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