My Life is Live - X Box Ad

RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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My Life is Live - X Box Ad

Background Information
This is an advertisement to deter people from paying for XBOX Live subscriptions, making the claim that the "Live" aspect isn't actually correlating to "living."
Technique Used
Respond to Audience Needs
This is propaganda because
This add appeals to gamer's desire to feel connected to other gamers. It's likely that many viewers are XBOX Live users, and because of the gaming culture, it's not likely this will be effective in making them stop paying to play.

Comments

  1. user-avatar
    Trevor Bloom
    Fri, 11/20/2015 - 00:05
    Trevor Bloom
    I chose the neutral rating on this, as well as 33% of people. I chose it because it doesn't affect me in any way as I do not play Xbox.
  1. user-avatar
    Lisa Moriarty
    Sat, 11/21/2015 - 03:54
    Lisa Moriarty
    When I initially looked at this piece I thought that it was for anti-gaming. It reminds me of The child that is pictured looks like (no offense to this feller) but looks like he would be in a "this is what gaming does to your brain" ad campaign. I think advertising for 20 years free of X-box live is also potentially lethal, and the majority of people would find this disturbing.
  1. user-avatar
    Tommy A
    Thu, 06/02/2016 - 20:40
    Tommy A
    This piece is attacking Xbox users, i think its beneficial because people who do nothing but play video games might see that their whole life is "live". This propaganda tactic is attacking the viewer
  1. user-avatar
    Haley G
    Thu, 06/02/2016 - 21:08
    Haley G
    This is propaganda because it is trying to persuade people to stop playing video games. I think it is harmful because it will make Xbox lose money. The propagandist is selling the message by elaborating what Xbox is actually selling to make it sound more involved than it is. The appeal to social fears is present because the picture is suggesting that once you begin to play video games, you may never stop and no one has the time nor the money to do that (unless they play video games as a profession of course).
  1. user-avatar
    Zach Z
    Thu, 06/02/2016 - 21:10
    Zach Z
    This qualifies as propaganda because it is attacking people that sit around and do nothing besides play video games. i think this is beneficial because it might change some peoples mind on that subject.they are selling it buy showing some one who is sitting in front of a tv doing nothing but playing video games. i think this is a fear piece because it might scare some parents into thinking there kid will end up like that
  1. user-avatar
    Marcus A.
    Thu, 06/02/2016 - 22:09
    Marcus A.
    This message is propaganda, because they are showing us how Xbox players think that they are living their lives by playing video games, but the only thing live is their games. This is beneficial, because its trying to point out that video games are pointless. They are selling the message by expanding on the message that kids these days are more focus on video games rather than their lives and all they do is play and play. This presents an appeal to force, because it is showing that kids these days wake up, play video games, eat, then sleep and it all repeats. They are trying to tell kids that if they keep doing this cycle, their lives are pointless.
  1. user-avatar
    SplitShot
    Thu, 06/02/2016 - 22:09
    SplitShot
    gaming is a way for different people to relieve stress and anxiety when people say "playing video games is a waste of time" theyre lying, time spent having fun isnt time wasted
  1. user-avatar
    dandre h
    Fri, 06/03/2016 - 00:54
    dandre h
    it depicts that something like this can attach and destroy your life taking over and giving them a new meaning of life than what other can define as life
  1. user-avatar
    Chase C
    Fri, 06/03/2016 - 21:53
    Chase C
    Zach Z is right this piece is attacking other people who enjoy playing video games and it is making people who do not play video games or do not know that much about them think that they can consume someones life
  1. user-avatar
    Keith A
    Sat, 06/04/2016 - 00:21
    Keith A
    I partially agree with what Tommy A says although I would like to expand on it. I believe that it presents appeal to force as they are almost attacking the xbox gamers. And I also think that he somewhat got off topic because this is beneficial to the gamers because it is showing them otherwise.
  1. user-avatar
    Romeo J.
    Sat, 06/04/2016 - 00:53
    Romeo J.
    this could be classified as propaganda by trying to influence the reader a certain way about xbox live. This could be harmful to society because the xbox could take the person away from the real world. Propaganda is shown here by a kid playing video games on xbox and he is clearly tired from no sleep. Also it says 20 years so he will be spending 20 years just playing games. this could appeal to a readers emotions by making them not want to play video games.

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