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My Life is Live - X Box Ad
Background Information
This is an advertisement to deter people from paying for XBOX Live subscriptions, making the claim that the "Live" aspect isn't actually correlating to "living."
Technique Used
Respond to Audience Needs
This is propaganda because
This add appeals to gamer's desire to feel connected to other gamers. It's likely that many viewers are XBOX Live users, and because of the gaming culture, it's not likely this will be effective in making them stop paying to play.
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