RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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NBA Cares Commercial
Background Information
In this advertisement for the NBA, superstars talk about basketball and caring... "It's more than just basketball." It shows children and NBA players talking about the social benefits of playing basketball. (Chosen by Craig D.)
Technique Used
Respond to Audience Needs
This is propaganda because
Teamwork, caring, sportsmanship, globalization, friendship, etc. are all values and ideals in Western society and they are being cited as part of what makes basketball important.
This is positive because it offers diversity it isn't just white people in the commercial, it shows how everyone can be someone.
Appealing to Emotion.
Extremely effective, makes people care.
the technique was emotion!
we think this is effective because of emotion and many people like playing basketball so it encourages you to play!
testimonial
we think it is effective
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