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Nutella: the art of concealing
Background Information
In this french publicity campaign of the year 2016, Nutella praises the good quality of its ingredients and justifies the use of palm oil.
Technique Used
Simplify Ideas
This is propaganda because
Nutella here uses a simplification of ideas. Nutella voluntarily omits crucial information to trick the consumer into buying the product without feeling guilty. Nutella says that the palm oil is not dangerous if consumed in a slight amount, whereas the French National Sanitary Agency clearly states that Nutella has no valuable intake for too many negative intakes. Furthermore, Nutella is not transparent about the high sugar profile of its products.
Source
Youtube
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