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Plan to Vote
This video from director, Joss Whedon (Buffy the Vampire Slayer, The Avengers) was released ahead of the US election, as part of a campaign called Save the Day, which was ostensibly about to convincing Americans to vote. The production uses a mix of celebrity testimonials and plain folks appeal techniques but also uses the anti-marketing technique. It does this by exercising self-awareness and sarcastically commenting on their own use of the testimonial technique to appeal to the audience. Naturally, there is an ad made in response, which utilised plain folks appeal.
Respond to Audience Needs
This is propaganda because
It taps into your love of celebrities but still manages to seem authentic and playful. Beneficial propaganda.
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