RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Plants
Background Information
What if plants could be more like plants? This Exxon Mobil commercial (airing on TV in March- April 2019) tries to associate the corporate giant with caring about the environment.
Technique Used
Simplify Ideas
This is propaganda because
The history of Exxon Mobil's climate change denial is well documented. Now, the company is airing commercials that attempt to make people feel good about a company that is attempting to create CO2 in its corporate structures. The commercial starts with a close up of a plant and ends with an image of a tree. Helpful: Maybe if you believe it. Harmful- yes if you see through their bullshit.
Source
Commercial from YouTube, See on Meet The Press 4/7/19
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