Lane Bryant ad featuring plus-sized models

RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Plus is Equal

Background Information
This image is a still taken from the "Plus is Equal" advertising campaign developed by Lane Bryant, a plus sized woman's retail clothing chain. A similar print version of the ad debuted in Vogue magazine in September 2015.
Technique Used
Respond to Audience Needs
This is propaganda because
This ad strategically exploits the fashion and media industries' prejudice against plus-sized women. It attempts to shift the perception of plus sized women from inferior to equally as powerful and confident as their skinnier counterparts.

Comments

  1. user-avatar
    John Doe
    Tue, 03/03/2020 - 23:09
    John Doe
    This could make larger women feel a little better, but most people would just ignore it.

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