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Plus is Equal
This image is a still taken from the "Plus is Equal" advertising campaign developed by Lane Bryant, a plus sized woman's retail clothing chain. A similar print version of the ad debuted in Vogue magazine in September 2015.
Respond to Audience Needs
This is propaganda because
This ad strategically exploits the fashion and media industries' prejudice against plus-sized women. It attempts to shift the perception of plus sized women from inferior to equally as powerful and confident as their skinnier counterparts.