On the left half, Pepsi attacks Coca Cola by describing Coca Cola as scary. On the right hand side Coca Cola fight backs by making Pepsi "want to be a hero"

RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

Translate to other languages

English Dutch French German Italian Portuguese Russian Spanish

Propaganda

Background Information
Created by internet users by using the posts from the two largest beverage companies
Technique Used
Attack Opponents
This is propaganda because
On the left half, Pepsi attacks Coca Cola by describing Coca Cola as scary. On the right hand side Coca Cola fight backs by making Pepsi "want to be a hero"
Source
https://medium.com/better-marketing/how-pepsi-spooked-coca-cola-with-this-hilarious-halloween-ad-ac471c9450bc

Comments

No Comments Yet

Share Your Ideas

CAPTCHA
Image CAPTCHA
Enter the characters shown in the image.

Share this content