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Racism in Instagram Car Ad
This 10-second Instagram ad was created by Voltage, an arm of advertising agency DDB that's responsible solely for Volkswagen marketing. VW ran a (now deleted) 10-second clip on Instagram, promoting its new Golf. The ad followed an interracial couple in Argentina and mimicked the style of a recent Tik Tok trend. But the use of a giant white hand flicking a darker-skinned figure away from its car and into a cafe sparked outrage and disbelief – especially because the café name translates into German as 'Little Coloniser'.
This is propaganda because
Humor can be used to mask racism and propaganda. This is an ad that relies on racism as part of the humor. It reinforces racial stereotypes.
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