coattails

RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Re-Elect

Background Information
This is a local politicians who is "riding the coattails" to tie his own campaign to the President's, He is hoping the the popularity of the President will transfer over to him.
Technique Used
Simplify Ideas
This is propaganda because
It makes politics a popularity contest using the power of emotional transfer.

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