RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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SeaWorld's Facts About Their Killer Whales
Background Information
SeaWorld Commercial: Facts About SeaWorld's Killer Whales. The spot is running on CNN, which was the network which repeatedly broadcast the documentary BLACKFISH, which was highly critical of the way the theme park handles whales.
Technique Used
Activate Emotion
This is propaganda because
SeaWorld has vigorously fought back to its critics since the documentary was aired. This spot is part of that effort. In the video, SeaWorld employees respond to some of the accusations of its killer whale program and ends with "...we love them. And we know that you do, too."
Bandwagon
Sort of effective
The technique used here is euphenism!
We think this propaganda is pretty effective!
euphumism, because seaworld is still a place that keeps animals from where they are supposed to be, but this propaganda makes them seem nice.
euphemism
effective
I also think a SeaWorld website is the last place I'd go for the truth regarding their practices. I think it is interesting that they mounted a campaign like this in the first place but I also believe they could do a much better job of stating their case with substantive information. Lack of true substance is what makes this ineffective and somewhat harmful.
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