RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Seize The Opportunity 2017
Background Information
The video is created by the government to promote the idea of "one person, one vote" in the year of 2015.
Since the existing voting system for Chief Executive(CE) election does not allow citizens to take part in, the government started doing consultation and try to attain universal suffrage by 2017 CE selection.
Since the existing voting system for Chief Executive(CE) election does not allow citizens to take part in, the government started doing consultation and try to attain universal suffrage by 2017 CE selection.
Technique Used
Respond to Audience Needs
This is propaganda because
Selecting the CE by universal suffrage is the common aspiration of Hong Kong people. The video conveys the message of "one person, one vote', which is personally relevant. (relating to Hong Kong's future political environment, personal political value, social policies/ welfare)
Therefore the message could appeal to the needs and hope of Hongkongers.
The video is trying to persuade the audience to participate in the second round consultation, by emphasizing 'you' can be one of the '5 million eligible voters'. So the public would pay attention to the issue and contribute valuable comments towards this suggested policy.
This is beneficial. The government is trying to show affinity by addressing the public's needs. Not only could this propaganda promote its universal suffrage policy, it also activates people's sense of belonging. The overall political atmosphere of the society is likely to be improved.
Therefore the message could appeal to the needs and hope of Hongkongers.
The video is trying to persuade the audience to participate in the second round consultation, by emphasizing 'you' can be one of the '5 million eligible voters'. So the public would pay attention to the issue and contribute valuable comments towards this suggested policy.
This is beneficial. The government is trying to show affinity by addressing the public's needs. Not only could this propaganda promote its universal suffrage policy, it also activates people's sense of belonging. The overall political atmosphere of the society is likely to be improved.
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