Whopper vs. Big Mac Box

RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Silly Whopper, That's a Big Mac Box

Background Information
N/A.
Technique Used
Attack Opponents
This is propaganda because
This is Propaganda because Burger King is attacking their opponent, McDonald's. It is a type of name-calling propaganda, meaning it is insulting their rival, forming a negative view of them. Although they don't call McDonald's out by name, it is obvious that's who was addressed in the billboard.
Source
Food Facts .com

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