RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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SMART Car's Viral Facebook Marketing
Background Information
This video describes "Tag Your Own Adventure," a form of viral marketing designed to inspire the fans of the SMART car into marketing agents for the company. People's active participation was essential to the success of this marketing campaign.
Technique Used
Respond to Audience Needs
This is propaganda because
This video flatters its target audience by linking them to the company's marketing goals.
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