RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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SOME THINGS SHOULD NEVER BE FOR SALE
Background Information
This ad was created by World Vision and depicts two young girls with a dirty face no shoes. With one girl having a large price tag of $65 in front of her dress. The caption advocates for an end to child slavery, as it depicts two young girls emotionless and worried. With a bucket next to one of the girls, implying her potential future of being a forced maid or trafficked into child slavery.
Technique Used
Activate Emotion
This is propaganda because
This is propaganda because appeals to human emotion, as it shows two emotionless girls with dirt all over their faces as they look helplessly into the camera lens. This immediately evokes sympathy towards the girls, as it'll make the audience pity the girls. Implicit in this ad is that it wants the audience to think, if you donate to our charity, we'll make sure they won't get trafficked. However, it shows a simplified message because it implies that children are only under the danger of slavery, where there are also other threats they can fall victim to. For example, the bucket and towel next to one of the girl may suggest that she may become a slave as a maid. Where in reality, slavery could be trafficked into sex slaves or organ slaves. It only shows one threat children face in the world.
Source
World Vision
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