@syrennaramahi please trust me on this one 🙏 #pureinstinct #pheromoneperfume #pheromones #perfumecheck #perfumetoattractmen #fyp
♬ original sound - syrenna
RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Sophie Chatell-COM 416
Background Information
This form of propaganda is seen on the social media platform TikTok. The pheromone perfume is something I see on TikTok very often. There are multiple girls I see who sponsor the product. They tell these crazy stories about how this perfume finally made their boyfriends pay attention to them. Many users will talk about how this perfume brought back the romance in their relationships. Some users talk about how they have been wanting a certain boy to pay attention to them and it finally happened with this product. The product is marketed to have an amazing scent. TikTok is full of videos that show skits of guys acting like dogs over this perfume. This videos are obviously exaggerated, however a group of people are still believing it and buying the product.
Technique Used
Activate Emotion
This is propaganda because
no product is guaranteed to get the attention of a certain guy. No product can guarantee to fix the intimacy issues in your relationship. There is no product that can solve all of these issues that the users are describing. This perfume cannot attract any guy you want and this is not the reality we live in. Men decide to be with a women for many other reasons than the smell of her perfume. This company is selling a false reality to these girls in order for them to buy the product. They are using emotions in order to activate the girls senses. The company used the emotion of loneliness to market this product. By bringing up relationship problems or the need for a man, many women are drawn and want to see if this product is the solution. Many women are very emotional when it comes to relationships and are willing to do whatever it takes to fix these problems. This is why this company marketed this product in this way. The company knew that women out there would want to buy a product that guaranteed them attention.
Source
Sophie Chatell
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