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Sponsored Content on Instagram
Background Information
This is a podcast produced by an undergraduate student group exploring the use of sponsored messaging in Instagram. Users are often unaware of sponsored content by those they follow. The idea of “hidden disclosure” creates tension between brand and consumers. This raises the question, “Do advertisements and endorsements need to be further regulated by the Federal Trade Commission (FTC) and Federal Communication Commission (FCC) in order for consumers to make a conscious and appropriate judgment on the product?” It's available here: https://soundcloud.com/wmsc/cmrc-student-socials
Technique Used
Respond to Audience Needs
This is propaganda because
This is a work of investigation exploring the problem of sponsored content in Instagram.
Source
https://soundcloud.com/wmsc/cmrc-student-socials
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