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stereotypes de la femme blonde
Background Information
"In the face of technology, we are all a little blonde." This is an ad for an appliance company. Appliance brand Darty recently sought to renew its image through a glamorous advertising campaign combining black and white photographs, bare-chested models, but also unfortunately some clichés more than dated. Darty created the buzz on the web and the repercussions of his last campaign were numerous. What a marketing move! But for what societal cost? Why, at a time when companies all put forward their social responsibility, does Darty seem to abandon this "contract of trust"?
Technique Used
Simplify Ideas
This is propaganda because
stereotypes de la femme blonde, considérée un peu idiote et légère.
Source
https://www.huffingtonpost.fr/sylvain-max/affiches-publicite-stereotype_b_4595114.html
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