Suggested Content from Wired Mag

RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Suggested Content from Wired Mag

Background Information
These "Sponsored Stories" were at the bottom of the webpage of Wired Magazine on October 20, 2015. Wired contracted with Outbrain, which calls itself a content discovery platform for advertisers to share messages that look like news.
Technique Used
Respond to Audience Needs
This is propaganda because
Most people will not recognize these "news stories" as having a persuasive intent. Because of micro-targeting of audiences, people will see messages that are targeted specifically to their interests and demographic backgrounds.

Comments

  1. user-avatar
    Zachary J. Davis
    Sun, 11/22/2015 - 07:16
    Zachary J. Davis
    Based on the image itself, it is unclear what its true purpose is. I saw this as neutral, however, it also adds to the growing trend of native advertisement, of which I am against.
  1. user-avatar
    Wendy S Jacob
    Sat, 04/23/2016 - 01:33
    Wendy S Jacob
    I personally find this type of propaganda to be harmful. Its intent is hidden.
  1. user-avatar
    Annabelle Everett
    Mon, 10/03/2016 - 03:15
    Annabelle Everett
    Although I rated this example of propaganda as neutral on the "beneficial - harmful" scale, I do believe that it is the subtle use of propaganda that the average citizen must be the most wary of. It is this "subliminal" influence of media that can have the biggest effect because it is a process that takes place primarily subconsciously. If we are unaware of the influence of propaganda, how can we be mindful of it?
  1. user-avatar
    C Steim
    Sun, 11/12/2017 - 03:46
    C Steim
    I was just slightly over neutral with this rating. It clearly looks like an ad to me, but I can see how the harm might have more of an impact with those who are unaware of this type of propaganda. It has a lot to do with our filter bubbles too that we unknowingly create and we get the same time of information regurgitated right back to us. This is fluff compared to what some peoples look like, I'm sure.

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