RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Targeted advertising
Background Information
Since 2010, ads have been getting smarter and smarter in how they influence us to buy their products. During the pre-2010 era ads were just randomly place on a website with no meaning whatsoever with the purpose of just paying a website owner to show their product so they gain more chances of getting a new customer to buy their product.
Technique Used
Respond to Audience Needs
This is propaganda because
It's manipulating people into buying products that the advertisers want you to buy by appealing to what the person behind the screen is searching for. Imagine yourself in the advertiser's shoes, you are trying to get your product to have as many sales as possible, your company specializes in making mass-produced water bottles that are made of aluminium. To make as much profit as possible, you're going to have to guarantee an audience that wants that type of product in the first place, so you buy out ad spaces on as many environmental change websites as you can possibly get since you know that there will be anti-plastic advocates who would be happy to buy aluminium cans instead of plastic ones that hurt the environment.
It is beneficial since it makes it easier for advertisers to earn money and they have to spend less on ensuring a loyal customer base due to the fact that they already know where they are looking. Additionally, they can help people in need of finding a specific thing and give them easy accessibility to said items since it's on the websites themselves and they don't have to do a separate search just to buy something.
It is beneficial since it makes it easier for advertisers to earn money and they have to spend less on ensuring a loyal customer base due to the fact that they already know where they are looking. Additionally, they can help people in need of finding a specific thing and give them easy accessibility to said items since it's on the websites themselves and they don't have to do a separate search just to buy something.
Source
youtube and basically every website that has advertising
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