@ivanakekin Kad se ne krade ima novca za sve, pa i za besplatni javni prijevoz za đake i umirovljenike! ✨ U Zagrebu smo: 💙 Uveli besplatan javni prijevoz za starije od 65 💙 Uveli besplatan javni prijevoz za mlađe od 18 koji kreće od 1.4. 💙 Povećali broj osoba s invaliditetom s besplatnim prijevozom 💙 Kupili 40 novih tramvaja 💙 Održali istu cijenu javnog prijevoza unatoč inflaciji
♬ original sound - Ivana Kekin
RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Targeting audience needs through short-form digital advocacy
Background Information
This video is a short-form digital communication piece created by Ivana Kekin, a politician from the left-green political party Možemo! (We Can!). The content was published on her official TikTok channel and specifically addresses the ongoing issues and management of Zagreb's public transport system. It utilizes the platform’s vertical format and fast-paced editing to bypass traditional media filters and engage directly with local commuters and voters.
Technique Used
Respond to Audience Needs
This is propaganda because
This communication strategy relies on responding to audience needs by hyper-focusing on the daily, practical frustrations of Zagreb commuters, such as public transport prices, free usage etc. to instantly validate their grievances. By framing a complex municipal, logistical, and economic issue in simplified, common-sense language, it positions the speaker as an authentic advocate for the public's immediate daily needs. While this approach effectively makes local politics accessible and relatable to a digitally native audience, it can become manipulative by reducing intricate urban planning and budgeting challenges into emotional, bite-sized talking points tailored specifically for rapid social media alignment.
Source
TikTok
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