RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Thunderbird Commercial: Cut the Cord and Leave Home
Background Information
This is a 2007 Royal Enfield Commercial for Thunderbird motorcycles, which has won an award. The theme of this advertisement is "Leave Home" which has become a popular theme and adopted by other countries as well.
Technique Used
Activate Emotion
This is propaganda because
This advertisement symbolizes being independent and starting a new journey of discoveries by removing the umbilical cord. This ad gives the idea that mother is the reason behind the son's dependence. This theme is now being adopted by other countries
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