Tower 28 Beauty Instagram Post

I think it is propaganda because the pictures and caption were posted specifically to show how popular their SOS facial spray is to hopefully get people to want to try it out and buy it. To begin with, the caption of the Instagram post (picture and caption) talks about their facial spray being their top selling item and constantly going out of stock, especially on sephora.com, which means that the viewer should stock up on the product and buy through the brand’s own website. The writer used logos to support the caption by using visual evidence, which is the screenshot of Sephora’s website saying that the product is sold out on the slide of the post. The information that the caption and screenshot provided also served as their ethos because it was used as evidence of how loved and popular this product is by thousands of makeup lovers (credible sources), which leads people to believe that the product must be really good if costumers keep going back to it and is constantly sold out. The second picture of the Instagram post shows a Sephora poster that depicts models laughing and holding clean beauty brand products. One of the products is the Tower 28 spray, which is a great example of Pathos because the way the product is posed with the very happy looking model plus the caption that mentions clean beauty being “cool” is going to make the costumer want to buy the product to look and feel as happy and “cool” as the girl on the poster. Kairos was also used for this ad because it was posted as a reminder to buy the product just before it sold out on the Tower 28 beauty’s website. I think that the Instagram post was a great way to direct more traffic to the brand’s website and to make sure that the last of their inventory of the SOS facial spray was sold.