RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Uber Mask Ad
Background Information
During the height of the pandemic back in 2020, Uber released this ad to make people want to look out for others and wear a mask. Emphasizing the fact that you should protect others as well.
Technique Used
Respond to Audience Needs
This is propaganda because
Uber took advantage of the fact that people would protect themselves at first, but also implemented the fact that wearing a mask would also protect those around you (which is completely fair). The intended audience is all of Uber's customers, as well as anyone of those who were out in the midst of the pandemic.
Source
YouTube
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