@liamslunchbox This is clearly the BEST way to cool down in the summer heat! 😎 #ad You gotta try this one out & share your own ways to cool off with dairy by tagging #HackTheHeat @undeniablydairy #UndeniablyDairy
♬ original sound - Liam Donafee
RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Undeniably Dairy
Background Information
This is sponsored content (paid for by the dairy industry) that is a form of disguised advertising. TikTok is a perfect platform to disseminate misleadingly positive information about an industry. Each video is bite-size, often textually incapable of nuance, with a single centralized message. The For You page (TikTok’s closest approximation of a homepage) can create a fabricated image that, while true, doesn’t accurately reflect the state of the world more broadly.
Technique Used
Activate Emotion
This is propaganda because
You think it's just fun but it's intentionally designed to change your behavior (ie, make you eat ice cream).
Source
https://sentientmedia.org/big-dairy-on-tik-tok/
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