RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Unilever Makes it Safe to Have Babies
Background Information
This video shows pregnant couples watching a short movie about how awful the world is and posing the question: Why bring a child into this world?
Technique Used
Activate Emotion
This is propaganda because
The movie, and video, go on to say that Unilever is creating a world that is better than ever, so go on... have babies and don't worry because clean water and disease are under control thanks to Unilever. The music is very emotional and there are tons of shots of babies and children.
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