RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Wear a Mask
Background Information
Wearing a mask has proven to be an easy and important way to stem the spread of the coronavirus, yet many New Yorkers still aren’t doing it. This is especially true of younger people who may feel invincible to Covid-19.
How can we get them to pay attention to this life-saving message? Tap into pop culture and entertain them. Don’t preach. Don’t fear-monger. Do the opposite. Make them smile, engage and share with their peers.
Chimney Director Sam O’Hare, in collaboration with Ogilvy Health ECD Toby Trygg and Freelance CD Ace-Henry McEnroe, created this piece to help promote COVID-19 safety amidst the city’s reopening.
How can we get them to pay attention to this life-saving message? Tap into pop culture and entertain them. Don’t preach. Don’t fear-monger. Do the opposite. Make them smile, engage and share with their peers.
Chimney Director Sam O’Hare, in collaboration with Ogilvy Health ECD Toby Trygg and Freelance CD Ace-Henry McEnroe, created this piece to help promote COVID-19 safety amidst the city’s reopening.
Technique Used
Activate Emotion
This is propaganda because
It uses humor to increase awareness of the importance of wearing a mask
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