RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Wear a Mask New York PSA
Background Information
We asked New Yorkers to help communicate why it is so important to wear a mask to stop the spread of coronavirus. More than 600 submissions were received from New Yorkers across the state as part of the "Wear a Mask New York Ad Contest" and had New Yorkers vote on five finalist videos. Thank you to everyone who voted, and there were 186,000 votes cast in the contest.
Technique Used
Respond to Audience Needs
This is propaganda because
It's appealing to the target audience directly to inspire and motivate behavior change.
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