RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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When You Smoke
Background Information
This ad reads, "When you smoke, it shows." This is a public service ad that shows a woman who seems to be a bit like a Frankenstein or vampire, with distorted mouth and eyes.
Technique Used
Activate Emotion
This is propaganda because
The activation of disgust is one of the strongest of human emotions. When you feel disgust at the image of the woman, this feeling may transfer to the act of smoking. Connecting feelings and ideas is a way to persuade.
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