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Whopper VS Big Mac
Technique Used
Attack Opponents
This is propaganda because
Burger King is making their burgers look better compared to McDonalds’ by using pictures that show the difference in sizes and freshness between the two. Putting the burgers on the plates of the same size makes it easier for the audiences to compare and decide which burger they want to eat.
Source
http://miidesigner.com/burger-king-vs-mcdonalds.html
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