This advertisement was created by Olay. It explains to older audiences that they should feel the need to help bring youth back to their aging selves.

RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Younger Eyes Never Get Old

Technique Used
Activate Emotion
This is propaganda because
This ad refers to old age as something unnatural and ugly. It creates a demoralizing amount of pressure for older woman to defy their age and look as young as possible.
Source
https://www.asa.org.uk/static/uploaded/f728adfd-dd33-4f02-b3780f67bd5b6073.pdf

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