RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Younger Eyes Never Get Old
Technique Used
Activate Emotion
This is propaganda because
This ad refers to old age as something unnatural and ugly. It creates a demoralizing amount of pressure for older woman to defy their age and look as young as possible.
Source
https://www.asa.org.uk/static/uploaded/f728adfd-dd33-4f02-b3780f67bd5b6073.pdf
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