Weight: I'm Gainin' It!

Este benefic sau nociv?

BENEFIC NOCIV

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Weight: I'm Gainin' It!

Context
This is a propaganda ad showing the McDonald's logo upside down and linking it to weight gain. The ad was found at: https://convergentdivergent.wordpress.com/2012/10/10/culture-jamming-9/
Tehnica folosită
Attack Opponents
Este propagandă pentru că

I believe this is attack opponents technique, because of how it's trying to influence the public that McDonald's is not good for your health; in how you'll gain weight by eating their food or visiting their restaurants.

Comments

  1. user-avatar
    CAROLINE_DESTROYER
    Lun, 02/08/2016 - 22:34
    CAROLINE_DESTROYER
    This is propaganda because this can lead to the public believing that McDonald's logo is in association with weight gain. This may not be true but can harm McDonald's profits. This propaganda uses ethos, because this is straightforward associating the logo with weight-gain which could be believable to some people through this association.
  1. user-avatar
    ceyonnasoftball
    Lun, 02/08/2016 - 22:52
    ceyonnasoftball
    This propaganda is beneficial to make people realize that the food they're eating should be more monitored because most of the fast foods you eat aren't healthy for you. This ad is creating an emotional appeal because nobody wants to gain too much weight from eating, this is influencing the public in a negative way. Since McDonald's is a well liked restaurant for its food and just added all-day-breakfast, it'll be harder for people to stop purchasing their food.
  1. user-avatar
    Chyna C
    Lun, 02/08/2016 - 22:52
    Chyna C
    This advertisement uses humor because saying weight , im gaining it on the McDonalds arch is pretty funny. They also use emotional appeal because it may make people feel bad about eating something that may cause them to gain weight. It also uses Pathos by making people feel guilt from eating McDonalds.
  1. user-avatar
    silentkiller32
    Lun, 02/08/2016 - 22:53
    silentkiller32
    I don't agree with this because mcdonalds food are not all bad they do got healthy stuff on the menu but people still choose still to eat the unhealthy sthings
  1. user-avatar
    Saisha
    Lun, 02/08/2016 - 22:54
    Saisha
    I was drawn to this because McDonald's is infamous for weight gain. This is a witty yet simple advertisement that hits the nail on the head. Although it's affordable food, it's definitely not healthy. Many people succumb themselves to fast food restaurants such as McDonald's and get frustrated when they gain more weight. The propaganda uses logos to convince the audience that poor food choices lead to increase weight.
  1. user-avatar
    Kalvon H-M
    Lun, 02/08/2016 - 22:56
    Kalvon H-M
    This is a form of propaganda because it uses the original McDonald's logo flipped to make the letter "W" to be referred to as weight gaining. This can also harm the business of McDonald's by turning people away from eating it.
  1. user-avatar
    Lauren
    Lun, 02/08/2016 - 22:58
    Lauren
    This is propaganda because it comes off very bias, assuming that if you eat at McDonald's you'll only being gaining weight. This ad seems to try to use a mixture of humor and name-calling as persuasive techniques.
  1. user-avatar
    Brittnee J
    Lun, 02/08/2016 - 23:04
    Brittnee J
    This is propaganda because it shows and abuses the logo to tell us that by eating their food it can cause weight gain and that might make people not want to buy their product. This ad shows humor and name-calling.
  1. user-avatar
    Devon Slone
    Lun, 02/08/2016 - 23:15
    Devon Slone
    This piece of propaganda advertisement I feel is effective because the overall message and demographic is clear. The message that is being displayed is that eating too much junk food or in this case McDonald's will result in weight gain. The demographic is obviously people who regularly eat McDonald's.
  1. user-avatar
    Avery
    Lun, 02/08/2016 - 23:16
    Avery
    This ad is targeting a topic that many people shy away from. Yes, McDonalds is tasty but when you look up the calories and sugar you are eating within just one single bite, it really isn't worth it. It surprised me that that the voting was as level as it is. I thought that more people would feel that the ad was beneficial. After all, it's giving a message that many viewers do really need to see.
  1. user-avatar
    arbschrader
    Lun, 02/08/2016 - 23:16
    arbschrader
    This ad invokes both ethos and logos by portraying a largely trusted fast food corporation in negative light. It is slightly ironic that the image uses McDonald's slogan and logo against them to drive home the idea that their food is unhealthy. The golden arches flipped upside down create a good metaphor for an overweight person, while also clearly showing the cause.
  1. user-avatar
    Jacob Gilbert-Mahoney
    Lun, 02/08/2016 - 23:53
    Jacob Gilbert-Mahoney
    The ad makes effective use of both ethos and logos. The overall message and intended demographic is clear. The ad makes a good use of satire, directly imitating McDonald's slogan and, in turn, makes fun of their values as a company. The logo is also flipped as a means of portraying the company negatively. It also serves as a metaphor for the counterproductive nature of McDonald's ambition to make people fell better, while at the same time feeding them unhealthy foods.
  1. user-avatar
    tazmara doctor
    Marți, 02/09/2016 - 01:56
    tazmara doctor
    The ad is most effective to ethos and maybe logos the picture made it clear to what it was trying to get across. with the logo in a different direction is showing the negative value it has on people and what it cab do to people who eat there. McDonald grabs people attention because it makes people believe they are feeling better but at the same time feeding them UN healthy foods and causing them not to be on a proper diet.
  1. user-avatar
    jeckhaus
    Marți, 02/09/2016 - 01:57
    jeckhaus
    This piece of propaganda utilizes logos, and uses the technique of humor to accomplish this. It may also be poisoning the well if the viewer is unaware of McDonald's food and nutrition information. This graphic is obviously humorous through its use of the upside-down McDonald's logo as a "W" for "weight" instead of the McDonald's "M." It uses logos by making the viewer logically reason that the food McDonald's is serving causes one to gain weight and is unhealthy, thus it should be avoided. If the viewer is unfamiliar with McDonald's, this would be poisoning the well, as it doesn't allow McDonald's to explain or defend their food.
  1. user-avatar
    Jaymee P
    Marți, 02/09/2016 - 02:01
    Jaymee P
    There are healthy options at McDonald's, but many just do not choose them. It also isn't fair to just to blame fast food corporations for America's obesity epidemic, it has many factors and much of it has to do with socioeconomic status. The food that is cheapest is also the most unhealthy. To eat fresh fruits and vegetables is costly and not an option for some people. Good, healthy food needs to be made more readily available at less of a cost.
  1. user-avatar
    Michele
    Marți, 02/09/2016 - 02:07
    Michele
    This propaganda is negative for McDonalds but it could be beneficial for the consumer. The thing is McDonalds has changed its menu and it is more healthy than it was before, but it still has all the grease in it so its not good for you, at least most of it isn't. This as is effective because you don't have to really think about what the ad is trying to say, it is clear. Also, it gives you something to really think about, especially if your a person that eats fast food a lot. It makes people think about what your doing and if it's really the best choice for your body.
  1. user-avatar
    Scoobert Doo
    Marți, 02/09/2016 - 02:12
    Scoobert Doo
    This propaganda is harmful and is aimed at McDonald's if you could not tell. It is obviously targeting how unhealthy it is and uses humor, logos and the logical fallacy of poisoning the well to get the reader/ viewer thinking about their decision to eat at the targeted restaurant. America is the home of the obese and we blame our high obesity rate on our fast food restaurants but not the consumer. At the end of the day no one forced Sally to consume three big macs. But on the other hand food places should be aware of what they put in the food and how it is served.
  1. user-avatar
    Birnela Heganovic
    Marți, 02/09/2016 - 02:21
    Birnela Heganovic
    This ad is trying to imply that by eating McDonald's you will gain weight, and although that may be true, anything one eats without a proper diet and exercise routine will make one gain weight. Putting all the blame on McDonald's instead of on the individual is attacking McDonald's and not allowing people to take responsibility for their own choices.
  1. user-avatar
    Allen Austin
    Marți, 02/09/2016 - 11:29
    Allen Austin
    This propaganda is a target approach to try and destroy the reputation of McDonald's. This kind of ad will draw some people attention and it might really persuade the public that they should not eat at McDonald's and this will bring on a sort a fear against the restaraunt. The kind of techniques being used here is glittering generalities and bandwagon.
  1. user-avatar
    Mitchell Duncan
    Mie, 02/10/2016 - 01:10
    Mitchell Duncan
    This is a classic example of propaganda. The ad is obviously trying to paint McDonald's in a bad light by saying that you will gain weight if you eat at there restaurant. This ad fails to point out the healthier options as well as eating in moderation.
  1. user-avatar
    Sam Symes
    Mie, 02/10/2016 - 01:58
    Sam Symes
    This is a very beneficial ad. This ad utilizes the use of name calling. This is name calling because they are purposefully insinuating that McDonald's is associated with a large amount of weight gain. This is true however so the ad is not harmful. Although it is propaganda, it is very useful because it is honest and truthful.
    This ad used the fallacy of poisoning the well because if someone were to see this ad, it is likely that they would not want to go to McDonald's anymore. They'd have negative associations because of this propaganda.
  1. user-avatar
    Sam Symes
    Mie, 02/10/2016 - 01:59
    Sam Symes
    This is a very beneficial ad. This ad utilizes the use of name calling. This is name calling because they are purposefully insinuating that McDonald's is associated with a large amount of weight gain. This is true however so the ad is not harmful. Although it is propaganda, it is very useful because it is honest and truthful.
    This ad used the fallacy of poisoning the well because if someone were to see this ad, it is likely that they would not want to go to McDonald's anymore. They'd have negative associations because of this propaganda.
  1. user-avatar
    James Streeter
    Mie, 02/10/2016 - 02:20
    James Streeter
    This is using argumentum and speculum. Even if someone eats at McDonalds, with a good amount of exercise they would not gain weight as the ad suggests. It is an attack on their company, no facts to support the advertisement either.
  1. user-avatar
    katrina_m
    Mie, 02/10/2016 - 23:03
    katrina_m
    I find this piece of propaganda very interesting. It uses the very business they are making fun of putting their catchy slogan and brand against them. They are also making a long argument commented against McDonald's using their own advertising against them to prove their point. m
  1. user-avatar
    weston costello
    Lun, 02/22/2016 - 09:22
    weston costello
    I feel like this post is like something to "try" and make people stop eating fast food but then wait we still do it anyways not really caring about the effects the food has on our bodies.
  1. user-avatar
    Donald J Trump
    Mie, 02/21/2018 - 22:51
    Donald J Trump
    This is so true #Mylife
  1. user-avatar
    Sam S.
    Marți, 07/16/2019 - 20:36
    Sam S.
    I definitely agree that this is an example of propaganda and that it is meant to target McDonald's as an unhealthy place to eat. I think it is beneficial to remind people that eating at McDonald's exposes a person to foods that cause weight gain, but the reality is much more complex, which is why I rated it somewhat beneficial. I also think people will be turned off by and defensive as a result of this simplistic message.

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