Este benefic sau nociv?
BENEFIC NOCIV
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San Diego Zoo
Context
The San Diego Zoo created this public service announcement to raise awareness of the role of zoos in helping protect endangered species.
Tehnica folosită
Activate Emotion
Este propagandă pentru că
This is an ad that never shows an animal but appeals with the presentation of diverse, attractive people who "see the world diffeerently." It's a harmless, feel-good message.
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