This is a photo of a train conductor with the text "Can I see your ticket, please" and the effect of smashed glass as if she has been punched in the face.

Este benefic sau nociv?

BENEFIC NOCIV

Translate to other languages

English Dutch French German Italian Portuguese Russian Spanish

Anti-aggression campaign Belgian train company

Context
This is a photo of a train conductor with the text "Can I see your ticket, please" and the effect of smashed glass. It is part of a number of similar photos used in a campaign against aggression towards train staff ran by the Belgian train company NMBS / SNCB. It's a powerful image that draws attention. There was a limited amount of interactive versions where you could touch the screen and stop aggression (the broken glass effect disappeared as if it was healed).
Tehnica folosită
Activate Emotion
Este propagandă pentru că
It appeals to emotion and is a call to action against violence and aggression. I think it is beneficial, as it draws attention to a good cause, but it also might only "preach to the converted".
Sursa
https://www.belgiantrain.be/nl/about-sncb/news/press-releases/2018/12-11-2018

Comments

No Comments Yet

Share Your Ideas

CAPTCHA
Imagine CAPTCHA
Enter the characters shown in the image.