Screen cap of the video

Este benefic sau nociv?

BENEFIC NOCIV

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難民兒童 Adnan (Refugee child Adnan)

Context
This is an ad by UNHCR (The UN Refugee Agency) Hong Kong to encourage people to donate to help refugees.
Tehnica folosită
Activate Emotion
Este propagandă pentru că
This propaganda because it is trying to activate emotion on the audiences to activate empathy on the children refugees. It showed images of the helplessness of children to make audiences to be empathetic on the child in the video.
It is beneficial to a certain extent because it encourages people to donate for the charity and help the refugees.
Sursa
TV ad in Hong Kong

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