The picture started with the title "Hong Kong government's advise for citizens". It quoted the hotline for quitting smoking. It stated the negative effect of smoking "Smoking leads to cardiovascular disease. The ingredients of cigarette also listed in small words.

Este benefic sau nociv?

BENEFIC NOCIV

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Hong Kong tobacco packages

Context
Hong Kong government has adopted the pictorial health warning label on tobacco packages since 2007. It requires the tabacco companies to covering 50% of the main sides of the cigarette pack.
Tehnica folosită
Activate Emotion
Este propagandă pentru că
It uses a horrified picture with a rotten leg to warn the citizens about the negative effects brought by smoking. The picture and red color of the word about the harms evoke the readers' strong emotions.
Sursa
Hong Kong Council on Smoking and Health

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