candid candidate

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Candid Candidate

Context
This is a political ad that is using the idea of a contest that someone will "win." Warren is running for President and this ad makes her seem like an "everyday person," not a Harvard professor.
Tehnica folosită
Respond to Audience Needs
Este propagandă pentru că
She is aware that people may appreciate her candid identity and like her more as a candidate as a result.

Comments

  1. user-avatar
    SEM
    Thu, 10/24/2019 - 18:15
    SEM
    The idea of “a president I could grab a beer with” is often bandied about in regards to Republican candidates (I.e. George W Bush). This advertisement invites that approachable and accessible attitude to be associated with a Democratic candidate.

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