Vegan Sweaters

This billboard activates emotions of connection and empathy with the lamb who’s wool is used for sweaters. It responds to the audience’s need for clothing and for their values of quality clothing as well as care for animals to suggest they wear something vegan. It simplifies the concept of veganism to be a change as simple as wearing a sweater that isn’t made from animal products and kind of passively attacks opponents who produce wool sweaters. It is beneficial in terms of helping to reduce animal cruelty, though.