Este benefic sau nociv?
BENEFIC NOCIV
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Google Search
Context
Google makes annual videos reflecting trends in search patterns worldwide. This film, made annually, helps position Google Trends data as a timely and culturally relevant reflection of the world. By revealing the top questions, moments and individuals that the world searched for, we are meant to see Google as a helpful, benign organization.
Interactive Experience
This experience features roughly 50 Google Trends insights:
The time frame of each insight is January 1, 2020 - November 10th, 2020
“Worldwide” insights are validated worldwide in English language.
Insights that are validated"worldwide" do not include the following countries: China, Iran, and North Korea.
Country-specific insights are validated in the applicable country in the following languages: UK (UK English), Netherlands (Dutch), Sweden (Swedis), Denmark (Danish), Finland (Finnish), Norway (Norwegian), Belgium (Dutch, German, French), Russia (Russian), AU (English), NZ (English), Indonesia (Indonesian), SEA (Thai, Vietnamese, UK English, Malay) Spain (Spanish) and Brazil (Brasilian Português).
Interactive Experience
This experience features roughly 50 Google Trends insights:
The time frame of each insight is January 1, 2020 - November 10th, 2020
“Worldwide” insights are validated worldwide in English language.
Insights that are validated"worldwide" do not include the following countries: China, Iran, and North Korea.
Country-specific insights are validated in the applicable country in the following languages: UK (UK English), Netherlands (Dutch), Sweden (Swedis), Denmark (Danish), Finland (Finnish), Norway (Norwegian), Belgium (Dutch, German, French), Russia (Russian), AU (English), NZ (English), Indonesia (Indonesian), SEA (Thai, Vietnamese, UK English, Malay) Spain (Spanish) and Brazil (Brasilian Português).
Tehnica folosită
Activate Emotion
Este propagandă pentru că
This is inspirational business propaganda because it's designed to create strong positive feelings of connecting between consumers and the brand.
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