Juul Launch Party

Comments

1. 

   Chloe Kessler

   Mie, 02/16/2022 - 00:30

   Chloe Kessler

   I rated this propaganda example "harmful" where 88% of individuals did as well. There were 13% who voted to the left of "harmful" which is considered to be more harmful than beneficial. When thinking about my rating, I thought it was very similar to everyone else's and one thought you couldn't really argue is beneficial. Something beneficial to me would advertise going to the gym or something sustainable, however smoking is something I do not consider to be beneficial in any way. I thought that this image was very deceiving as it does not talk about the harmful effects of cigarettes or juuling. I strongly feel as though it is okay to advertise something, however if you're going to do so then at least tell the truth. Most of the time individuals know what they're getting themselves into but don't want to hear it. If someone is whispering something in your ear about how great something is, chances are you won't care as long as it doesn't affect your personal health at that given moment. I think this is something we don't talk about enough, especially seeing how influential marketing can be in our society. Our generations differ with what we consider to be "harmful" or "beneficial" in our lives and it has seemed to cause a divide. The people in the photograph are smiling and seem to be happy, yet what isn't discussed is how bad their withdrawals are when they don't have their juul with them. They depend on it for everything and anywhere they go, which can seriously have an effect on their everyday life. While thinking about what this means and the bigger picture, I personally think it SHOULD open our eyes to the reality of vaping and smoking, however I do not think it will. When we see advertising about something we all "collectively do" or "partake in," we look at it and shrug our shoulders. We do not think something will catch up to us or that it is "seriously bad for you," therefore we turn the other way. When it comes to e-cigarettes and vaping in general, I think this propaganda example shows just how much the public/these marketing campaigns care about your overall well being.

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1. 

   Kyle Murphy

   Jo, 02/17/2022 - 03:56

   Kyle Murphy

   I rated this as harmful as most students did. The color palette, models, and party advertisement all glorify Juul and make it seem like a cool thing to do. This is problematic because it targets young people and helped create a new nicotine obsession that had almost ended when cigarettes went out of fashion and became less prevalent among teenagers. This shows the importance of marketing in contemporary propaganda and associating products with cool people, events and situations. It is important as a consumer to look beyond these things at the actual product and weigh the benefits and harms.

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1. 

   matteus scheffer

   Jo, 02/17/2022 - 18:33

   matteus scheffer

   This new age view of the sleek design of juul is just another form of marketing to get people hooked on nicotine. This is a way for consumers to feel that juul is harmless targeting to a younger audiences.

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