Smoking Propaganda

Este benefic sau nociv?

BENEFIC NOCIV

Translate to other languages

English Dutch French German Italian Portuguese Russian Spanish

When You Smoke

Context
This ad reads, "When you smoke, it shows." This is a public service ad that shows a woman who seems to be a bit like a Frankenstein or vampire, with distorted mouth and eyes.
Tehnica folosită
Activate Emotion
Este propagandă pentru că
The activation of disgust is one of the strongest of human emotions. When you feel disgust at the image of the woman, this feeling may transfer to the act of smoking. Connecting feelings and ideas is a way to persuade.

Comments

  1. user-avatar
    kwillnus
    Marți, 10/22/2024 - 01:42
    kwillnus
    This is very beneficial in scaring individuals based on what cigarettes can do for their appearance. Especially in today's society, we base a lot off of how we look. Our world is based on appearances, and this ad targets how people may look “ugly” if they smoke. It also has a number right on the page to call. A pretty simple and easy way to get help if someone needs it. No hidden message, no hidden solution.

Share Your Ideas

CAPTCHA
Imagine CAPTCHA
Enter the characters shown in the image.